It’s so true isn’t it? Choosing the right designer is like choosing a therapist. You’ll spill all your hopes, dreams and fears onto the lap of your designer — forge some kind of bond — otherwise, how you can you create something beautiful together?

If the energy sucks, nothing happens. If their talent was a phoney sentence on their resume, your new spanking website is a dead fish, belly up.

But the moment I saw Janelle Desrosiers’s work, I knew, she was the ONE.

A bunch of you have already asked about Janelle, so I’m pleased as punch to feature her on the new site. 

Janelle is a brand guru, a sharp business woman and a plus size model! (How cool is that? Very.) She’s happy to discuss how you can raise the bar of your brand and what it’s like to be a female entrepreneur. The name of her firm is Bloom & Brilliance, I can confirm, she totally brings it.

Without anymore annoying introductions, here is Janelle!


[1] When did you realize you wanted to be a designer?

I’d always been a creative child. I loved drawing, sculpting, crafts of any kind, and enjoyed art classes in school. In high school, I took both Fine Arts and Graphic Arts courses and felt a shift. I fell in love with design—the blend of art and science, emotional and logical, and finally saw how I could translate my passion and my talent into a career.

[2] I love the name of your firm, Bloom & Brilliance. What’s the significance of the name?

Bloom and brilliance are two of my favorite words.

A time of beauty, freshness and vigor; an opening to higher perfection.

The quality of great radiance, exceptional talent, wit & intelligence.

They also signify the dual nature of what I do. Branding and design is finding the balance of personal, emotional connections with established scientific principles and patterns. There is a visual component (bloom) and an intellectual component (brilliance).

Client: Delicious

Client: Delicious

[3] How do you work with a client to realize their design vision? What advice can you give people trying to figure out their brand?

My strategy for creating a client’s brand is based on a philosophy that I have, which is: Whoever you are, there’s an audience for you. I believe that success lies in identifying your core personality and your passion, and how your unique blend of passion and personality can be of service to other people. When you translate that into a brand, you connect with an audience that’s most receptive to what you have to offer. 

The word authentic is overused, but my advice for those struggling with their brand is to get down to your authentic self. We are all complex individuals, but if you think about it you’ll recognize that there are a few core things about you that make you, you. It’s what people come to you for (whether it’s your practicality, how you take care of people, your sense of humour…) It’s how you help people, and how you make them feel. Think about those times in life when you feel like you’re on fire, like you’re really making magic happen. What are you doing? How are other people benefiting? You’ve identified your strongest personality traits, your passion and what makes you marketable. 

Client: Benetech

Client: Benetech

[4] Is it lonely to be a female entrepreneur or are you seeing this trend more and more?

Entrepreneurship is a woman’s best friend. ;) It’s a career path that more and more are choosing, because the flexibility and freedom is crucial for women who are stay-at-home moms, women who are trying to transition out of a full-time job or women who are building something entirely of their own. It can be lonely in the beginning: for the most part you’re working by yourself, or with minimal staff. However, there are tons of resources, both in the community and online, from meet-ups to training courses. It’s tough sometimes to keep active, and meeting new people (especially in a business setting) can be nerve-wracking, but it’s so important to build and maintain those professional relationships. In my experience, finding other women who are entrepreneurs is a support system like no other. It’s an amazing group of passionate, intelligent, resourceful women who are eager to share their stories, advice and more.


Client: Lisa Scrivens

[5] What advice would you give a woman trying to start her own small business?

My advice is to do a lot of thinking and a lot of figuring. You’ll need to know a lot of things! Know who you are. Know what you love, what you hate, what you’re good at, what you’re not good at. Know what you want your life to look like: a year from now, 5 years from now, 20 years from now. Know what makes you happy and what you offer that makes other people happy. Know what you have at your disposal in terms of resources (money, people, etc.) and what you’ll need to get where you want to go. Know that you can start small today, and one day at a time, you can build an empire. 

Finally, know that your aspirations deserve just as much blood, sweat and tears as the other commitments in your life. Know that your dreams are vital. Know that your dreams are brilliant.


Damn, that last answer blew me away. Janelle could well rival me in the prose department. 

If you want to hire Janelle to make your brand as white hot as mine, her information is below.

Bloom & Brilliance website:


Twitter: @bloombrilliance.

Next up: Phase Two of the new Nomadic Chick! Can you hardly contain yourself?